Some of the main issues that lawyer or attorneys and law firms face these days in regards to getting new clients is basically not knowing exactly how to do it properly. This causes them to chase after each shinny object or marketing person/company who promises all kinds of unreal results. However, the fact is that as a result of the increase in competition it becomes very expensive to really manage to maintain a consistent flow of new clients coming their way.
The main reason it has become more expensive is because everyone is fighting to be seen as number one in their respective area of law and geography. That is why, there are some things to consider when it relates to attempting to be seen as number 1 these days.
To start with, it is necessary to bear in mind that nobody seeks out an attorney unless they need one. This means that traditional advertising methods will not produce a positive return on investment (ROI). That is because these methods based their strategy on creating the need or intending to take advantage of a need which may or may not exist on whoever is exposed to the information at a given time. Also, in order for these methods to be effective, they require a saturation of the marketplace, which means lots of advertising for a long period of time. This obviously costs a bunch of money and ROI will not be seen in the short term.